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Analysis smart home under a growth point where?
Smart Home in nurturing the development of the country T within the market has been ten years time , but always just a sporadic distribution . Smart home industry itself has yet to achieve large-scale applications , in terms of awareness and acceptance of users, the market size has not yet formed .
The traditional smart home maker has four categories: one is the traditional main building intercom manufacturers , such manufacturers is to provide an intelligent integrated control platform , this platform integrates security alarm, numerous sub- appliance control system ; one category is based appliance manufacturers such major manufacturers to provide information based network appliances ; there is a class focused on lighting control, curtain control interface module and manufacturers , mainly manufacturers with the first two categories , offers a variety of intelligent switches and interface modules. Another type is the home theater, background music production and integrators, mainly for high-end home theater customers .
The traditional way to promote smart home mainly two types of aid and real estate developers or agents cooperate to promote through their smart home applications ; Another way is to cooperate with the decoration company . Traditional smart home customers are mainly concentrated in the high-end customers , such as villas, high-end residential and so on. According to statistics, China has millions of assets of the rich population of around 1 million , which makes it difficult to form a larger traditional smart home market size .
The next growth point where smart home ? I think in the middle of the house . It is estimated that China has a population of five hundred thousand have produced assets ( annual income of 5-20 million), more than 50 million ; has assets of one million middle class population ( annual income of 20-50 million), 10 million . The middle class has completed the initial accumulation of capital, are seeking a higher quality of life , more secure home environment , healthier lifestyles.
In the smart home product purchase and use costs, they can accept a range between 1000 to 2000 . From the demand side, the basic physiological needs have been met , they would prefer to solve the security problems of home life ; Meanwhile, a healthy lifestyle is also an urgent need .
Future smart home user groups are young people and some middle eastern coastal developed areas . According to Baidu index analysis , keyword search smart home users up to 30 to 39 years , accounting for more than 50 %, followed by 20 to 29 years , accounting for about 30%. Geographically distributed in Guangdong , Beijing , Zhejiang, Jiangsu , Hubei, Shandong , Shanghai , Fujian, occupy the top eight . From the city perspective, Beijing , Shenzhen, Shanghai , Guangzhou, Wuhan , Hangzhou, Tianjin , Nanjing, Zhengzhou, Chengdu is the highest attention to ten cities.
According to projections, the next three years , China will form a new digital home market size of more than 50 billion , and quickly reach the scale of 100 billion within five years . In the next five years , the global smart home equipment market to achieve two -fold increase , up from less than 20 million in 2012 to more than 9000 nodes million nodes in 2017 .
Future smart home will more modular , customizable , plug and play equipment mainly sales channels will be more dependent on retail channels, and gradually replace the renovation phase integrated model is highly dependent on real estate and renovation channel mode.